Exploring a little bit outside of our regular grounds
of art, photography and design, we venture into the world of fashion on
occasion of bright young Alexander
Brenninkmeijer. To celebrate his collection on his world tour we would love to invite you to his
exclusive sales show at Stedelijk Museum Bureau Amsterdam
"The story of the talented offspring of a fashion enterprise, who learned his skills in his family's business just to come up with his own label after some years, isn't new at all. But when the mentioned talent isn't the descendant of a famous couturier but a member of a little prestigious clothes chain dynasty, it's worth a closer look, particularly, when this descendant is eager to revolutionize the glutted market of sophisticated designer fashion with his collection's concept. His name: Alexander Brenninkmeijer. His label: "Clemens en August".
His goods aren't offered at shops but only shown and sold twice a year at well chosen and exclusive locations like galleries or museums. By now, this "selling tour" includes eleven cities, among them Berlin, Hamburg, Zurich and London. The presentations at the different locations are purist and reduced to the essentials, just like the pieces of clothes themselves. Without any trace of "selling show" the collection is hanging on simple cloth rails and is presented to the small circle of fashion insiders. There is no advertising; that goes without saying. To purchase one of the precious pieces it is not enough just to know the tour dates. Speed is of even importance; after all only three pieces of each item are produced per city and per size". (INDIE - THE INDEPENDENT STYLE MAGAZINE, Summer 2006)
Clemens en August Autumn / Winter 2010
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